Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. […]
Join the Gannon University SBDC as we show you how to create a marketing plan to take your business from reactive to proactive! In this workshop, attendees will learn about […]
Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business […]
Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the […]
This session will provide an overview of the key social and eCommerce trends that are essential for small businesses. Gannon SBDC Director Margaret U. Horne, MBA, CVA will take you […]
List Topics Covered What is Influencer Marketing Why it Matters – influence behaviors, stats, market factors The Influencer Ecosystem – Who are Influencers, tiers, in-house or outsource Types of Influencer […]
Join Shane Foster, Senior Business Consultant with the Gannon University SBDC, as he breaks down what influencer marketing means for small businesses and how you can use this untapped marketing […]