E-Marketing for Your Small Business

This session will provide an overview of the key social and eCommerce trends that are essential for small businesses. Gannon SBDC Director Margaret U. Horne, MBA, CVA will take you up to the minute in the fast-paced and ever-changing world of eMarketing. This session will provide an overview of the key social and ecommerce trends that are essential for small businesses. She will discuss multi-channel online marketing tools including search engine optimization (SEO), search engine marketing (SEM), display advertising, online analytics, social media, email, mobile and influence marketing.