The Portfolio that Sells
I’m looking ahead at the coming school year with a new perspective. This one will be my last ever, unless I decide to pursue a graduate degree, which isn’t something I’m currently planning on doing. Every senior has to devote time towards a résumé, but some face the additional challenge of putting together a portfolio. For the longest time I hesitated to build a portfolio because, while I had plenty of quality work I had done for a variety of companies, I was comparing my portfolio to those of renowned designers and artists with years of training and experience. What I was forgetting was that my portfolio was excellent for my relatively young age, and that my work could stand for itself.
The biggest mistake I believe designers make in regards to their portfolios (aside from fearing building one in the first place) is trying too hard to make their work sound good. Rather than praise yourself and your work, why not let it stand for itself? If you are confident in and proud of the quality of your work, let others draw their own conclusions. There is no need to do anything other than showcase your work and let it stand for itself. Nothing you can say about yourself will convince anyone to hire you if they see your work and do not like it.
There’s more I could say on the subject, but you should quit reading now, and go start your portfolio, or perfect it. If you want to read an excellent article about freeing yourself from trying to make every project portfolio-worthy, click here.